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Search results for “Booking funnel”
Airbnb's brand vs. Booking.com's performance marketing – is there a playbook for recovery?
04/28/2021
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6:44:45 PM
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Marketing is no longer about the stuff you make, but about the stories you tell.
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021
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5:55:47 PM
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The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
Airline marketers are coming out of crisis mode as 2021 bookings rise
01/19/2021
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6:33:12 PM
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Southwest has actually boosted its ad spend by 15% and has already spent more since April than American, United, Delta, JetBlue, Frontier and Spirit combined.
Counting on novel fintech offerings for travel–related buys
11/11/2020
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8:04:51 AM
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The potential of fintech apps and the possibility of how payment and other finance-related activities can pave way for a travel-related buy are being evaluated in China.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020
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6:04:56 PM
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Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
Leveraging 3rd party flagship stores for building "in China for China" business
07/05/2020
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5:23:21 PM
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Foreign hotel companies are setting up their flagship stores on Ctrip and Fliggy, and looking at them as a way to let locals shop in a way they are accustomed to.
OTA Insight launches predictive solution Market Insight
06/29/2020
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10:44:17 AM
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Hoteliers and revenue managers must rethink their commercial strategy to navigate the new normal.
Monaker Group enters into agreement to acquire technology leader HotPlay and 33% interest in Axion
07/27/2020
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10:44:54 PM
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Gaming and in-game advertising are booming and the IGA application for travel advertising is expected to be substantial.
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